Your score is built entirely from publicly available information — your own published pages, regulator registers, official filings — re-checked on a weekly schedule. There is no way to pay for a better score or a higher placement; the only way to improve it is to improve, or more clearly disclose, the underlying facts.
The exact weighting between categories is proprietary and not published, to keep the methodology resistant to gaming — but every category below, and what public source feeds it, is fully transparent.
Costs & fees
Public source: Your own published fee schedule and price list pages.
Keep fee schedules current and easy to find — outdated or hard-to-locate pricing pages are the most common gap we see.
Platform & usability
Public source: Your public platform documentation and app store listings.
Publish current documentation for every platform you offer, including known limitations — completeness is what's measured, not marketing language.
Trust & security
Public source: Regulator registers (BaFin, FCA, AFM) and your own security/compliance disclosures.
Make sure your regulator registration details are correct and current, and that investor-protection information (deposit guarantee scheme, segregation of client funds) is published, not just on file.
Tax handling
Public source: Your published tax documentation and reporting features.
Document what tax reporting you provide per market (e.g. German Steuerbescheinigung, UK CGT reports) — silence here reads as absence, not oversight.
Product range
Public source: Your public product/instrument listings.
Publish a complete, current list of tradable instruments and account types — partial or stale listings undercount what you actually offer.
Customer support
Public source: Published support channels and response-time commitments.
State your actual support hours, channels, and languages publicly — and keep them accurate, since this is checked against what a real customer would find.
